On January 28, 1989, after 62 years of controversy, Colgate-Palmolive announced the rebranding of its “Darkie” toothpaste—sold primarily in Asia—to “Darlie.” The brand’s logo, which had featured a blackface caricature, was changed to a racially neutral silhouette. The move came amid growing criticism over the product’s racist imagery and name, reflecting increasing corporate awareness of racial insensitivity in global branding.
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